“Efforts and courage are not enough without purpose and direction.” – John F. Kennedy
Doing business with a clear purpose makes everything work better and ultimately serves to make yours a better company. Your brand’s purpose should be implemented into your organization and explained to every member of your team. Living and working from your purpose daily can be transformative for your company
Purpose adds significant value to whatever a company sells.
The value that a company creates should be measured not just in terms of short-term profits or paychecks but also in terms of how it sustains the conditions that allow it to flourish over time. Companies with purpose deliver more than just financial returns; they also build enduring institutions.
This social or institutional logic lies behind the practices of many widely admired, high-performing, and enduring companies. In those firms, society and people are not afterthoughts or inputs to be used and discarded, but are core to the purpose of their business.
Here are a few reasons why:
Get noticed and remembered—People will notice your company and your products or services because you’re not just selling another commodity, you’re selling a product that will make a difference in the quality of your customers’ lives.
Connects you to others—Customers feel more connected to businesses that stand for something beyond a sale; people learn to trust a company that is interested in the quality of their lives and proves it through action.
Builds relationships—Knowing and sharing your purpose helps people relate to you emotionally. In any relationship, sharing who you are encourages understanding and compassion.
Makes lasting impressions—Sharing your purpose creates rich ground for a relationship to take root, grow and flourish. Customers may forget a product and who sells it, but they don’t forget a relationship.
Provides focus—Knowing your organization’s purpose and implementing it throughout your business allows you and your team to focus on what really matters to grow the business.
Energizes your operations—Your goals and mission become clearer, engaging and energizing for your entire team when there’s an expressed purpose behind what they do. It supports better company morale and employee retention and it attracts the kind of customers who will share your product or service with others.
Fuels growth—Purpose empowers your business decisions, shapes marketing campaigns and supports clearer and meaningful communications. It guides you in hiring the right people that fit with your values and beliefs.
Grow your brand and grow your business with BrandintheBox™ – a bi-monthly subscription brand kit developed by TwinEngine to grow your brand and business by empowering your team through actionable tools and guides. You may have a solid business strategy and plan, an excellent product or service, talented and dedicated employees and a rockstar sales and marketing team—you may be doing all these things right—but if you don’t stand out, you lose. BrandintheBox™ offers a clear and structured approach to mastering how to stand out, be remembered, and become a trusted and preferred choice of customers and prospects. BrandintheBox™ does this by focusing on the eight fundamental areas of a brand: purpose, reputation, visuality, authenticity, ideal leads, distinction, strategy and mindset.