About BrandintheBox

BrandintheBox™ is a monthly brand kit subscription developed by TwinEngine to grow your brand and business by empowering your team through actionable tools and guides. You may have a solid business strategy and plan, an excellent product or service, talented and dedicated employees and a rockstar sales and marketing team—you may be doing all these things right—but if you don’t stand out, you lose. BrandintheBox™ offers a clear and structured approach to mastering how to stand out, be remembered, and become a trusted and preferred choice of customers and prospects. BrandintheBox™ does this by focusing on the eight fundamental areas of a brand: purpose, reputation, visuality, authenticity, ideal leads, distinction, strategy and mindset.

YOUR FIRST MONTH’S KIT:
STRATEGIC PLANNING

ALIGNING MARKETING AND COMMUNICATIONS TO ACHIEVE BUSINESS GOALS
Strategic planning involves a commitment by your entire team to an integrated set of goals and actions across your organization. Your sales, marketing, communications and brand strategies should sync together and support one another. Integrated strategies promote alignment, clarify objectives and priorities and focus all of your efforts toward the same goals. To understand what makes a brand stand out, it’s important to know where you stand both as a business and as a brand.

  • Define Your Goals
  • Assess the Position of Your Brand
  • Business/Brand Alignment
  • Identify Opportunities
  • Prioritize Initiatives and Areas of Focus
  • Align Your Team on What You Need to Strengthen Your Brand

Subscriptions are limited!

BrandintheBox™ – March box – What's Your XFactor?

A Brand is Who You Are

A brand used to be considered a logo, a slogan, a particular design or color combination, an advertisement or even a brochure. But today, these visual elements are only an outward expression and a small part of what makes up what we recognize as a company’s expression of its brand. In today’s business environment, a brand is a set of expectations, memories, stories and relationships that, taken together, account for someone’s decision to choose one product or service over another. It’s an intangible asset for any company, and possibly the most valuable asset a company owns. Your brand is comprised of many things that define who you are as a business. These things are mostly intangible—like your purpose for being in business, your reputation, values and beliefs and your distinct advantage (the specific qualities and strengths that differentiate your product or service). Add to this mix the emotional impressions and experiences that customers have when interacting with your company, and you’ll have an idea of what defines your brand. GROWYOURBRAND. GROWYOURBUSINESS.

Get Started

With BrandintheBox™ you will grow your brand and grow your business. You will:

  • Identify your X-Factor to grow market share
  • Know how you stand out from the competition
  • Define your brand promise and how to share it
  • Identify your ideal leads and how to reach them
  • Develop messaging to communicate how you solve problems
  • Understand your reputation externally and internally
  • Engage and empower your team
  • Align your brand strategy with your business strategy
  • Build a marketing plan to achieve specific goals
  • Tell your story to connect with prospects and leads
  • Perfect your elevator speech
  • Build a KPI dashboard to monitor and measure success
  • Build relationships with and nurture ideal leads
  • Establish a rhythm with your team to grow your brand

Creators of BrandintheBox

When someone asks you ‘What do you do?’, what do you say? And, does everyone in your organization say the same thing?

Bottom line: there is a lot of competition out there. It’s getting harder and harder for brands to stand out — everything looks alike (being identical twins, we can relate!) Without being clear on how you are different and how you bring a unique solution to your market, you get lost in the daily noise that we are all exposed to. You need the tools and resources to lead your organization to achieve your highest potential. Our goal is to support you with each BrandintheBox™ kit to empower your team through actionable tools and guides.

We look forward to working with you to grow your brand and grow your business!
– Winnie Brignac Hart, Chief Right Engine
– Lorrie “L” Brignac Lee, Chief Left Engine

 

BrandintheBox™ was developed by TwinEngine, where Winnie Brignac Hart and Lorrie Brignac Lee bring 28+ years of marketing experience, 125+ industry awards and a passion for leveraging their twin talents to help companies translate traditional marketing channels into forward-thinking solutions. They have built a reputation as inspired, award-winning designers and savvy interpreters of business brand and personality. At TwinEngine, they have collaborated with some of the largest public and privately held corporations in the region, helping them define their distinct advantage and what makes them stand out. They define their business style as collaborative and relationship-based, and bring a right-brain approach to the visual organization of ideas and the left-brain efficiencies of real-time brand management.

What’s Included?

Meet BrandintheBox™—it’s like having a CMO delivered straight to your doorstep. Did you know that for less than 5 hours per month, you could grow your business by growing your brand, empowering your team through actionable tools and guides? Every month you will receive a brand kit – box or virtual – with the tools and resources you need to grow your brand. It’s all mapped out for you.

Your BrandintheBox™ kits are delivered to your door and virtually – these rotate monthly.

  • A facilitator guide that provides easy to follow steps
  • Step-by-step instructions
  • An executive summary of the topic
  • An icebreaker to introduce the topic(box only)
  • A powerpoint presentation to educate your team(box only)
  • An activation guide to implementing what you learned
  • Workshop tools to engage your team
  • Links to download tools
  • A 21-day implementation guide
  • Free shipping in the US for the annual program
BrandintheBox™

Examples of BrandintheBox™ Topics

  • Build a Sales Playbook
  • Define Your Brand Strategy
  • Define Your X-Factor
  • Discover What You Stand For
  • Build a Marketing Plan
  • Align Your Brand and Business Strategy
  • Tell Your Story 
  • Learn From Client Insights
  • Build Your Brand Standards
  • Define Your Key Messaging
  • Understand Your Data
  • Define Your Big Idea
  • Profile Your Ideal Leads
  • Create an Annual Kickoff
  • Know Your Reputation
  • Create Your Elevator Pitch
  • Discover Your Purpose
  • Build Your Marketing Dashboard
  • Define Your Brand Archetype
  • Build an Editorial Calendar
  • Define Your Sales Process
  • Build a Social Media Strategy
  • Create a Touch Campaign
  • Be a Thought Leader
  • Define Your Mission, Vision, Values
  • Build a 360° Customer Experience

Is BrandintheBox™ the Best Tool for Me?

  • Do you often wonder why your business has the best product on the market but no one knows about it?
  • Do you feel like you are missing out on opportunities?
  • Has the competitive landscape made it harder to stand out and get noticed?
  • Do you want to target your ideal leads and understand their behaviors and motivations to purchase?
  • Do you want to know what makes your brand truly distinct so you stand out from your competitors?
  • Have you been looking for new ways to grow your business by growing your brand?

If you answered yes to any of these questions, BrandintheBox is for you.

0
Areas of Focus
0
Brand Kits annually
0
Easy to Follow Tools
0
Pages of Templates and Guides

How to Subscribe

MONTHLY SUBSCRIPTION
$179/ Month
  • BILLED MONTHLY

BILLED MONTHLY

BrandintheBox kits – 6 box and 6 virtual – monthly delivery
Box Shipping – $7.99 Avg Per Order
(Applies to US orders only)

Choose Plan
ANNUAL PLAN
$149/ Month
  • BILLED ANNUALLY

BILLED ANNUALLY

BrandintheBox kits – 6 box and 6 virtual – monthly delivery
FREE Box Shipping
(Applies to US orders only)

Choose Plan
ANNUAL PLAN PLUS COACHING
/

CUSTOMIZED BASED ON YOUR NEEDS

BrandintheBox kits and tools – Monthly
Coaching Sessions

Choose Plan

Our Guarantee

BrandintheBox™ Guarantee

Your satisfaction is our top priority, and if for some reason you’re not 100% satisfied with BrandintheBox™, you can cancel your subscription and get a full refund within 30 days after the delivery of your first Brand Kit. Please note that after 30 days, the annual subscription is non-refundable, but your renewal will be canceled. If you have any questions about our refund policy, please contact us at support@brandinthebox.com.

Frequently Asked Questions

Each month you will receive a BrandintheBox™ kit – box or virtual – with the tools and resources you need to grow your brand. It’s all mapped out for you.
Box and Virtual Kits rotate monthly.

A brand used to be considered a logo, a slogan, a particular design or color combination, an advertisement or even a brochure. But today, these visual elements are only an outward expression and a small part of what makes up what we recognize as a company’s expression of its brand. In today’s business environment, a brand is a set of expectations, memories, stories and relationships that, taken together, account for someone’s decision to choose one product or service over another. It’s an intangible asset for any company, and possibly the most valuable asset a company owns. Your brand is comprised of many things that define who you are as a business. These things are mostly intangible—like your purpose for being in business, your reputation, values and beliefs, and your distinct advantage (the specific qualities and strengths that differentiate your product or service). Add to this mix the emotional impressions and experiences that customers have when interacting with your company, and you’ll have an idea of what defines your brand. When you grow your brand, you grow your business.

BrandintheBox™ was developed by TwinEngine, where Winnie Brignac Hart and Lorrie Brignac Lee bring 28+ years of marketing experience, 125+ industry awards and a passion for leveraging their twin talents to help companies translate traditional marketing channels into forward-thinking solutions. They have built a reputation as inspired, award-winning designers and savvy interpreters of business brand and personality. At TwinEngine, they have collaborated with the some of the largest public and privately held corporations in the region, helping them define their distinct advantage and what makes them stand out. They define their business style as collaborative and relationship-based, and bring a right-brain approach to the visual organization of ideas and the left-brain efficiencies of real-time brand management.

When someone asks you ‘What do you do?’, what do you say? And does everyone in your organization say the same thing? Bottom line: there is a lot of competition out there. It’s getting harder and harder for brands to stand out — everything looks alike (being identical twins, we can relate!) Without being clear on how you are different and how you bring a unique solution to your market, you get lost in the daily noise that we are all exposed to. You need the tools and resources to lead your organization to achieve your highest potential. Our goal is to support you each month with BrandintheBox™ to empower your team through actionable tools and guides.

BrandintheBox™ is designed like a curriculum. Each kit and tool is designed to engage your team in one of many strategies to grow your brand. The process is dynamic, and at the end of the year, you will have created a rhythm and powerful habits to keep your brand top of mind to grow your business. You’ll see topics like Strategic Planning, What’s Your X-Factor?, Define Your Brand Strategy, Discover What You Stand For, Build a Marketing Plan, Align Your Brand and Business Strategy, Tell Your Story, Learn from Client Insights, Define Your Key Messaging, Define Your Big Idea, Profile Your Ideal Leads, Create an Annual Kickoff, Create Your Elevator Pitch, Discover Your Purpose, Define Your Brand Archetype, Build an Editorial Calendar, Create a Touch Campaign, Be a Thought Leader, Define Your Mission, Vision, Values, etc.

Within the United States, box shipping averages $7.99 per box for the monthly subscriptions. For annual subscriptions in the U.S., shipping is FREE.

Yes, we ship internationally, and the shipping cost is based on location. Your first BrandintheBox™ is typically delivered within two weeks of the date you subscribe. For annual subscriptions, box shipping cost are charged up front and are refundable if you cancel within 30 days of delivery of your first BrandintheBox™.

Your satisfaction is our top priority, and if for some reason, you’re not 100% satisfied with BrandintheBox™, you can cancel your monthly subscription and get a full refund within 30 days after the delivery of your first BrandintheBox™. Please note that after 30 days, the annual plans are non-refundable, but your renewal will be canceled. If you have any questions about our refund policy, please contact us at support@brandinthebox.com.

Every month you will receive a brand kit – box or virtual – with the tools and resources you need to grow your brand. It’s all mapped out for you.
Box and Virtual Kits rotate monthly.

You’ll receive a BrandintheBox™ kit – box(shipped to your door) or virtual (via email) at the beginning of every month.

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