Each BrandintheBox™ includes an executive summary to support the tool and a 5-step process and instructions to maximize your outcome. There are tools included in each box to engage your team, facilitate the tool, an activation guide and monthly plan to grow your brand.
A brand used to be considered a logo, a slogan, a particular design or color combination, an advertisement or even a brochure. But today, these visual elements are only an outward expression and a small part of what makes up what we recognize as a company’s expression of its brand. In today’s business environment, a brand is a set of expectations, memories, stories and relationships that, taken together, account for someone’s decision to choose one product or service over another. It’s an intangible asset for any company, and possibly the most valuable asset a company owns. Your brand is comprised of many things that define who you are as a business. These things are mostly intangible—like your purpose for being in business, your reputation, values and beliefs, and your distinct advantage (the specific qualities and strengths that differentiate your product or service). Add to this mix the emotional impressions and experiences that customers have when interacting with your company, and you’ll have an idea of what defines your brand. When you grow your brand, you grow your business.
BrandintheBox™ was developed by TwinEngine, where Winnie Brignac Hart and Lorrie Brignac Lee bring 25+ years of marketing experience, 125+ industry awards and a passion for leveraging their twin talents to help companies translate traditional marketing channels into forward-thinking solutions. They have built a reputation as inspired, award-winning designers and savvy interpreters of business brand and personality. At TwinEngine, they have collaborated with the largest public and privately held corporations in the region, helping them define their distinct advantage and what makes them stand out. They define their business style as collaborative and relationship-based, and bring a right-brain approach to the visual organization of ideas and the left-brain efficiencies of real-time brand management.
When someone asks you ‘What do you do?’, what do you say? And does everyone in your organization say the same thing? Bottom line: there is a lot of competition out there. It’s getting harder and harder for brands to stand out — everything looks alike (being identical twins, we can relate!) Without being clear on how you are different and how you bring a unique solution to your market, you get lost in the daily noise that we are all exposed to. You need the tools and resources to lead your organization to achieve your highest potential. Our goal is to support you each month with BrandintheBox™ to empower your team through actionable tools and guides.
BrandintheBox™ is designed like a curriculum. Each month is designed to engage your team in one of many strategies to grow your brand. The process is dynamic, and at the end of 12 months, you will have created a rhythm and powerful habits to keep your brand top of mind to grow your business. You’ll see topics like What’s Your X-Factor?, Define Your Brand Strategy, Discover What You Stand For, Build a Marketing Plan, Align Your Brand and Business Strategy, Tell Your Story, Learn from Client Insights, Define Your Key Messaging, Define Your Big Idea, Profile Your Ideal Leads, Create an Annual Kickoff,Create Your Elevator Pitch, Discover Your Purpose, Define Your Brand Archetype, Build an Editorial Calendar, Create a Touch Campaign, Be a Thought Leader, Define Your Mission, Vision, Values, etc.
Within the United States, shipping averages $7.99 per box for the monthly subscriptions. For annual subscriptions in the U.S. , shipping is FREE.
Currently we are only shipping in the U.S. and Canada. We will be offering international shipping soon! If you would like be notified when this begins, email us at Support@BrandintheBox.com.
At the beginning of each month, you’ll receive an email with information detailing what the upcoming topic will be for your BrandintheBox™.
Your BrandintheBox™ subscription will ship the third week of each month.