“Success demands singleness of purpose.” – Vince Lombardi
Are you unsure about your business’s purpose? Possibly you never thought about it in these terms before but have a general concept of what purpose means. Answer the questions below and you can gain a clearer idea of what your purpose is and how it fits into what your business does.
What do you love? What activities do you most enjoy?
What does the world need? What do you do that adds value to the world?
What do you do really well? What are your talents and skills?
What would the world pay for it? What do you do that others value and want, and how much do they want it?
Purpose integrates what a company values and believes in with why it’s in business and describes them in terms of the heart as well as the mind. Purpose is the beneficial something more that a company delivers that adds significant value to whatever it sells.
How can you determine your business’s purpose?
Meet BrandintheBox™. It’s like having a CMO delivered straight to your doorstep. BrandintheBox™ is a bi-monthly subscription brand kit developed by TwinEngine to grow your brand and business by empowering your team through actionable tools and guides. You may have a solid business strategy and plan, an excellent product or service, talented and dedicated employees and a rockstar sales and marketing team—you may be doing all these things right—but if you don’t stand out, you lose. BrandintheBox™ offers a clear and structured approach to mastering how to stand out, be remembered, and become a trusted and preferred choice of customers and prospects. BrandintheBox™ does this by focusing on the eight fundamental areas of a brand: purpose, reputation, visuality, authenticity, ideal leads, distinction, strategy and mindset.