Are you unsure about your business’s purpose? Possibly you never thought about it in these terms before but have a general concept of what purpose means.
“Success demands singleness of purpose.” – Vince Lombardi
Discover Your Purpose
Answer the questions below and you can gain a clearer idea of what your purpose is and how it fits into what your business does.
- What do you love? What activities do you most enjoy?
- What does the world need? What do you do that adds value to the world?
- What do you do really well? What are your talents and skills?
- What would the world pay for it? What do you do that others value and want, and how much do they want it?
Purpose integrates what a company values and believes in with why it’s in business and describes them in terms of the heart as well as the mind. Purpose is the beneficial something more that a company delivers that adds significant value to whatever it sells.
How can you determine your business’s purpose?
Meet BrandintheBox™. It’s like having a CMO delivered straight to your doorstep. BrandintheBox™ is a bi-monthly subscription brand kit developed by TwinEngine to grow your brand and business by empowering your team through actionable tools and guides. You may have a solid business strategy and plan, an excellent product or service, talented and dedicated employees and a rockstar sales and marketing team—you may be doing all these things right—but if you don’t stand out, you lose. BrandintheBox™ offers a clear and structured approach to mastering how to stand out, be remembered, and become a trusted and preferred choice of customers and prospects. BrandintheBox™ does this by focusing on the eight fundamental areas of a brand: purpose, reputation, visuality, authenticity, ideal leads, distinction, strategy and mindset.