July 2018

What Do You Stand For?

Now more than ever, your company’s success is determined by how clearly you define and communicate your core values and qualities. In short, it’s all about what you stand for. What do you stand for? Whether your business is established or new, you have to know what you stand for before your customers can know. Do you know? What is it that makes you stand out? What separates you from the competition? You may be thinking that you have excellent customer service, a quality product or a solid reputation. Guess what? So does everyone else. You need to think more deeply and thoroughly about what makes your business distinctive and unique.

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Discovering Your Purpose

Are you unsure about your business’s purpose? Possibly you never thought about it in these terms before but have a general concept of what purpose means.

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Benefits of Working from Your Purpose

Doing business with a clear purpose makes everything work better and ultimately serves to make yours a better company. Your brand’s purpose should be implemented into your organization and explained to every member of your team. Living and working from your purpose daily can be transformative for your company.

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Identify Where You Stand

The organization knows and lives its purpose; it knows what it stands for and is true to its beliefs. Which of these statements most accurately reflects the current level of purpose in your company?

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